European brands are aspirational for the Vietnamese consumer to show status.
We have found very strong brand credentials for Severin Vietnam:
- German quality since 1892
- Nr 1 in Germany for barbecue grill, kettles and filter coffee makers
- A selection of made in Germany products
Focus on building the brand in-store.
With these strong brand credentials we have developed a brand island display concept for Severin Vietnam to communicate our key selling points in a very visible way to the consumer. This powerful USP has been complemented with a consumer catalogue to educate about the brand heritage for Severin Vietnam and its portfolio to stimulate cross selling. The mica shelf talker creates the impact on brand awarenes for Severin Vietnam and key benefits during the moment of truth.
Severin Vietnam today
Launched in 2011, the brand is now available in more than 100 stores nationwide. The distribution for Severin Vietnam is mainly towards electronic stores, but a selection of the portfolio is also appealing for smaller general trade stores.
Store execution Severin Vietnam
Our focus for Severin Vietnam is on building the brand in store. Please select the thumbnails below to discover more.