Premium German brand
Braun is one of the leading global brands for premium home appliances. The German engeneering & quality, together with the passion for design makes Braun a unique premium brand. Over the 90 years of heritage and innovation, Braun has won many reputable design and quality awards.
This strong brand equity makes the Braun a very aspirational brand for the Vietnamese consumer.
Focus on building the brand in-store
Based on the global brand guidelines, we have localized a merchansidsing concept for Braun Vietnam. Ensuring that all the key brand benefits are communicated on the point of sales via displays, consumer catalogues, leaflets, mica shelf talkers, product glorifiers,...
Braun Vietnam today
It is only since the appointment of Brand Partner as an exclusive distributor in 2013, that Braun is offically represented in Vietnam. We have now set up a nationwide distribution to 200 key electronic stores. And because the Braun hand blender is used to prepare baby food, we have developed a speciality channel with distribution to 150 Mum & Kid stores. To increase the brand awareness in Vietnam, we are engaging with consumers via our localized Braun Vietnam website and Braun Vietnam Facebook fan page.
Store execution Braun Vietnam
Our focus for Braun Vietnam is on building the brand in store. Please select the thumbnails below to discover more.